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CG04 - Bachelor of Professional Communication

Overview

Course Overview

This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within corporate communication or public affairs contexts.  Public relations is fundamental  to modern management practice.  It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector.  Organisations  depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context. 

Career Information

Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison, media practitioner, journalist.

Course Details
Duration 3 years full-time or 6 years part-time
Credit Points that Must be Earned 144
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in undergraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study Each unit at this level, typically requires 144 hours of student commitment over a period of 12 weeks.
Course Type Undergraduate Award
Qualification (post nominal) BProfComm
AQF Level Level 7: Bachelor Degree

Admission Codes

Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 3 - 2020

Sorry, no domestic availabilities found.

Term 2 - 2020

Cairns
Online
Perth
Rockhampton
Townsville

Term 1 - 2020

Cairns
Online
Perth
Rockhampton
Townsville

Term 2 - 2019

Cairns
Online
Perth
Rockhampton
Townsville

Term 1 - 2019

Cairns
Online
Perth
Rockhampton
Townsville

Term 2 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 1 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 2 - 2017

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 1 - 2017

There is a Distance only component to this Couse, which will impact on International students with Visa requirements of on-campus only study.
Cairns
Distance
Perth
Rockhampton
Townsville

Term 2 - 2016

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Brisbane
Cairns
Distance
Melbourne
Rockhampton
Townsville

Term 1 - 2016

There is a Distance only component to this Program, which will impact on International students with Visa requirements of on-campus only study.
Brisbane
Cairns
Distance
Melbourne
Rockhampton
Townsville

Term 2 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 2 - 2014

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2014

Brisbane
Distance
Melbourne
Rockhampton
There are no future or current domestic availabilities for this course.
Show All

International Availability

Term 3 - 2020

Sorry, no international availabilities found.

Term 2 - 2020

Online
Rockhampton

Term 1 - 2020

Online
Rockhampton

Term 2 - 2019

Online
Rockhampton

Term 1 - 2019

Online
Rockhampton

Term 2 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2018

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2017

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2017

There is a Distance only component to this Couse, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2016

There is a Distance only component to this Course, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 1 - 2016

There is a Distance only component to this Program, which will impact on International students with Visa requirements of on-campus only study.
Distance
Rockhampton

Term 2 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2015

Brisbane
Distance
Melbourne
Rockhampton

Term 2 - 2014

Brisbane
Distance
Melbourne
Rockhampton

Term 1 - 2014

Brisbane
Distance
Melbourne
Rockhampton
There are no future or current international availabilities for this course.
Show All
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
What do I need to start?
Entry Scores
Entry scores are not available, please contact the Student Advice Team for more information.
Entry Requirements
Domestic students
 
Prerequisites - English (5, HA)
 
International students
 

International students should visit www.cqu.edu.au/international for further information including English language requirements. 

 

Security Requirements
No information available at this time
Health Requirements
No information available at this time
Assumed Knowledge
No information available at this time
Course Features

Awards and Accreditation

Interim Awards Not applicable
Exit Awards CK29 - Diploma of Professional Communication
Professional Accreditation Not applicable
Learned Society Accreditation Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

Not applicable

Previous and Current Enrolments

Year Number of Students
2021 29
2020 66
2019 81
2018 84
2017 97
Inherent Requirements
There are Inherent Requirements (IRs) that you need to be aware of, and fulfil, to achieve the core learning outcomes of the units and course. IRs are the essential capabilities, knowledge, behaviours and skills that are needed to complete a unit or course.

Please note that in some instances there may be similarities between course, entry and inherent requirements.

If you experience difficulties meeting these requirements, reasonable adjustments may be made upon contacting accessibility@cqu.edu.au. Adjustment must not compromise the academic integrity of the degree or course chosen at CQUniversity or the legal requirements of field education.

Ethical Behaviour

Examples are:

  • Complying with academic and non-academic misconduct policies and procedures such as CQUniversity’s Student Charter, Student Misconduct Policy and Student Behavioural Misconduct Procedures and Assessment Policy and Procedure (Higher Education Coursework).
  • Incorporating a frame of reference with which to reflect on ethical dilemmas, and/or confronting situations and challenges, and be able to take responsibility to respond ethically to these circumstances.
  • Demonstrating the applicable codes of ethics as they apply in the media industry.
Behavioural Stability

Examples are:

  • Interacting with people from a wide range of backgrounds and cultures in a calm and composed manner, especially in difficult to deal with situations.
  • Being reflective with personal behaviours appropriate for professional performance and being positive and receptive to processing constructive supervisor/lecturer feedback or criticism.
  • Working collaboratively as well as demonstrating constructive teamwork skills and processes to produce the required outcomes within the required time-frame.
  • Performing professional communication skills in coursework assessment tasks in front of clients in real-time.
Legal Compliance

Examples are:

  • Conducting all aspects of your course studies with appropriate legal knowledge, consideration and application.
  • Complying with the policies and practices of organisations in which you may be placed or find employment.
  • Complying with the policies and practices of professional organisations which regulate such issues as (but not limited to) copyright, plagiarism, liable and fair use laws in media-related professions.
Communication Skills (Verbal, Non-verbal, Written and Technology)

Examples are:

  • Verbally communicating in the English language with accuracy, appropriateness and effectiveness.
  • Actively participating in discussion activities related to the course.
  • Using language that is appropriate to the context of the individual, group, professional context or workplace.
  • Using appropriate facial expressions: eye contact, body movements and gestures, being mindful of personal space boundaries.
  • Recognising, interpreting and responding to non-verbal cues in professional situations.
  • Demonstrating awareness of cross-cultural differences in non-verbal communication.
  • Producing your written assessment work in English to high academic standards with attention to correct referencing, grammar and punctuation.
  • Expressing complex and detailed information and knowledge into a logical and easily understood written form for assessment requirements.
  • Preparing reports and assessments in correct English that match criteria, are appropriate to the purpose and the intended audience, and are completed in a timely manner.
  • Reading large volumes of written material in English both online and in hard copy in order to adequately conduct research to complete assessments.
  • Competently using a desktop operating system such as Microsoft Windows or Mac OS X.
  • Accessing a computer and having sufficient computer skills to engage in on-line learning, reading and responding as required to emails, work in online teams for the purposes of being assessed, and communicate virtually to complete assessment tasks.
  • Regularly accessing the Internet for research, and email for communication with peers and lecturers.
  • Using a variety of computer programs suitable to your course of study.
  • Analysing, manipulating and displaying information using a variety of specific programs.
Cognitive Abilities (Knowledge and Cognitive Skills, Literacy and Numeracy)

Examples are:

  • Conceptualising and using appropriate knowledge in response to academic assessment items.
  • Completing academic learning activities and assessment tasks, and perform professional skills within reasonable set time-frames.
  • Applying theoretical knowledge, research evidence, policies and procedures in communication practice.
  • Constructing written text proficiently, in English, using appropriate vocabulary and conventions of speech, including being able to paraphrase, summarise and reference in accordance with appropriate academic conventions.
  • Conveying a spoken message accurately and effectively in a wide variety of contexts.
  • Competently reading, writing and accurately interpreting information to convey language effectively in communication projects.
  • Producing accurate, concise and clear communication documentation which meets legal and professional requirements.
  • Speaking English clearly and conducting presentations publicly in front of peers and clients so that your message is clear and understood.
Sensory Abilities (Visual, Auditory, Tactile)

Examples are:

  • Focussing on and recognising objects that are either near or far, e.g. reading learning resources such as lecture and tutorial screens face-to-face on-campus or on-line; as well as reading examination papers and/or on-line computer quizzes.
  • Monitoring, assessing and managing activities consistently and accurately.
  • Sufficiently hearing verbal communication from other students and lecturers during activities related to the course of study or learning environment.
  • Providing tactile and/or emotional support to learners in the event of injury, and/or responding to learners in a first-aid capacity, and/or responding to other circumstances where tactile communication is appropriate.
Relational Skills

Examples are:

  • Rapidly building rapport with other students/colleagues/school-based personnel in order to engage them professionally.
  • Maintaining positive working relationships when under stressful circumstances.
  • Displaying empathy and respect to multiple points of view.
  • Maintaining confidentiality in all contexts.
Reflective Skills

Examples are:

  • Reflecting on topics taught during the course of study, including on situations that may be difficult or sensitive, yet still require reflective processing, judgement or action.
  • Identifying when a practice issue is outside your scope or expertise.
  • Identifying when your practice may be negatively affected by personal experience and/or reactions.
  • Reflecting on your progress and identifying sources and strategies to enhance practice and improve professional learning.
Sustainable Performance

Examples are:

  • Appropriately and actively participating in activities related to the course of study, which could be either on-line or on-campus
  • Undertaking assssments with adequate, sustained levels of physical energy and concentration.
Strength and Mobility (Gross Motor Skills and Fine Motor Skills)

Examples are:

  • Incorporating a range of gross motor skills while participating effectively in activities related to the normal day-to-day activities of a journalist or public relations practitioner.
  • Maintaining balance while safely transferring equipment.
  • Safely retrieve and utilise materials and equipment.
  • Using a variety of specialised and non-specialised equipment.
  • Moving with ease around a range of environments that include a range of furniture configurations and equipment while performing various tasks.
  • Incorporating a range of fine motor skills while participating effectively in activities related to the normal day-to-day activities of a journalist or public relations practitioner.
  • Interacting with a computer through input devices such as a mouse or keyboard.
  • Interacting with mobile devices through inputs such as buttons and a touchscreen.
Interpersonal Engagement
  • Positively and effectively relate to a wide variety of stakeholders.
  • Understanding, acquiring and demonstrating the components of emotional intelligence to effective working relationships and outcomes.
  • Consultate and collaborate in creating and maintaining effective working relationships and outcomes.
  • Engaging in personal reflection as a way of increasing self-awareness regarding how individuals interact and affect others.
  • Creating cultural competence, sensitivity and willingness to work with a vast array of people from various backgrounds.
  • Recognising others as sentient human beings with rights that must not be violated.
  • Recognising others in the workplaces as ends in themselves and never exclusively as means to an end.
  • Demonstrating the skills of collaborating with fellow students and colleagues, modifying and reflecting on practice during teaching practice, or modifying and reflecting on work integrated learning in response to supervisor feedback.
  • Critically self-reflecting on situations that may/may not have gone well, and taking the learning point(s) from that situation.
  • Interacting and engaging with individuals and groups in a respectful and culturally competent manner in a wide variety of contexts.
Information and Communication Technology (ICT) Abilities

Examples are:

  • Competently using a desktop operating system such as Microsoft Windows or Mac OS X.
  • Competently using productivity software such as Microsoft Office and operate associated electronic technologies such as (but not limited to) digital scanners, copiers, cameras, video cameras, a tablet computer or mobile phone in a contemporary media environment.
  • Using a range of digital tools to create presentations relevant to professional communication and the media industry.
  • Competently using the internet for a range of study and professional related activities.
Core Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Digital Media Production Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines.
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 8. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Human Resource Management Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines.
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 8. Use technology effectively to communicate with stakeholders
  • 9. Apply general principles of human resource management in organisational settings
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Journalism Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of the journalism and public relations disciplines.
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in journalism contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively.
  • 7. Solve communication problems using a range owrite effectively for diverse audiences; create media product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholdersf skills grounded in journalism practice. Specifically, graduates will be able to:
  • 8. Use technology effectively to communicate with stakeholders
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Management Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines.
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 8. Use technology effectively to communicate with stakeholders
  • 9. Apply general principles of management in organisational settings
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Marketing Learning Outcomes
  • 1. Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines.
  • 2. Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 3. Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 4. Learn and work independently and collaboratively and reflect upon feedback to identify and enact self improvements
  • 5. Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 6. Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 7. Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 8. Use technology effectively to communicate with stakeholders
  • 9. Apply marketing knowledge, principles and concepts to integrated communication practice
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters
Learning Outcomes
Please refer to the Core Structure Learning Outcomes
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 13 Total credit points: 78

The program consists of 24 courses/144 units of credit, comprised of at least 8 and no more than 10 level 1 courses.

Public Relations

Available units
Students must complete the following compulsory units:
COMM11108 Communicating for Social Change
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12022 Communication and Global Technologies
COMM12025 Organisational Communication
JOUR19024 Public Relations & the Media

Communication Practice

Available units
Students must complete the following compulsory units:
COMM11003 Career Communications
COMM11007 Media Writing
COMM12030 Desktop Publishing
COMM12033 Speech and Script
COMM12116 Contemporary Photomedia
JOUR12010 Feature Writing

Communication Project

Available units
Students must complete the following compulsory units:
COMM13110 Journalism Project
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Digital Media Production Major

Number of units: 8 Total credit points: 48

Students completing the digital media production major will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice. 

 

Level 1

Available units
Students must complete the following compulsory units:
MMST11002 Web Design
MMST11003 Visual Design Fundamentals
MMST11009 Digital Video and Audio
DGTL11004 Digital Design and Communication
MMST11010 Illustration and Visualisation

Advanced

Available units
Students must complete the following compulsory units:
DGTL12002 Working with Social Media
MMST13017 Business of Digital Innovation
DGTL13003 Advanced Media Production
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Human Resource Management Major

Number of units: 8 Total credit points: 48

Students completing this major will be able to apply knowledge of issues associated with human resource management with communication skills acquired within the program core to work effectively to support people and foster a positive culture within an organisational setting.

Choose any 8 courses from below

Available units
Students must complete 8 from the following units:
HRMT11010 Organisational Behaviour
HRMT11011 Human Resource Management
HRMT19012 Performance Management
HRMT19013 Human Resource Training and Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19016 Contemporary HRM Issues
HRMT19020 Perspectives on Organisational Change
HRMT19021 Principles of Employment Relations
HRMT19023 Conflict and Negotiation
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

The journalism major, in addition to completion of core professional communication minor courses, will prepare students for a career in journalism and/or media relations. Students will be introduced to journalism within the broader contextual framework of media industries, and will engage in debates about journalistic practice. Students will cover news and narrative writing for a range of journalism genres, and the associated requirements for research, analysis, and conduct within legal and ethical frameworks associated with journalistic practice. 

Level 1

Available units
Students must complete the following compulsory units:
JOUR11005 Introduction to Journalism
MMST11009 Digital Video and Audio

Advanced

Available units
Students must complete the following compulsory units:
DGTL12002 Working with Social Media
JOUR12039 News Writing and Reporting
COMM12016 Media Industries
COMM13111 Public Relations Project
DGTL13003 Advanced Media Production
Available units
Students must complete 1 from the following units:
MMST13017 Business of Digital Innovation
WRIT11025 Creative Nonfiction
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

Students completing the management major will be able to demonstrate knowledge and skill in applying general principles of management, including finance, law, human resources, and information systems, in organisational settings. Their ability to manage effectively will be complemented by core communication skills acquired upon completion of the program's core plans. 

Choose any 8 courses from below

Available units
Students must complete 8 from the following units:
HRMT11011 Human Resource Management
LAWS11030 Foundations of Business Law
MGMT11109 Introduction to Business
COIS12073 Enterprise Systems
FINC19011 Business Finance
HRMT19016 Contemporary HRM Issues
HRMT19020 Perspectives on Organisational Change
HRMT19021 Principles of Employment Relations
MGMT19105 Quality Management
MRKT19034 Entrepreneurship, Innovation and New Ventures
MGMT19126 Operations Management
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 8 Total credit points: 48

Marketing is an integrated communication discipline closely related to public relations. Students completing this major will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Level 1

Available units
Students must complete the following compulsory units:
MRKT11028 Digital Marketing
MRKT11029 Marketing Fundamentals

Advanced

Available units
Students must complete the following compulsory units:
MRKT19030 Marketing Communications
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19031 Consumer Behaviour
MRKT19038 Marketing Research and Analytics
MRKT19049 Customer Relationship Marketing
Course Structure

In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives
Number of units: 3 Total credit points: 18

3 general electives

Maximum number of Level 1 courses permitted for this program is 10.

 

More Details

Recommended Study Schedule

Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in 4 units per term and part-time students usually enrol in 2 units per term.

For Course Planners please refer to: https://www.cqu.edu.au/student-life/new-students/getting-started/planners-and-profiles.

Students can get assistance with the preparation of their study schedule by contacting the Course Advice Team by email at spc@cqu.edu.au or online at http://programadvice.cqu.edu.au.

Unit availability

Students should note that although Level 1 units are offered every year, Advanced Level units may only be offered in alternate years. Students should check unit availability by clicking on the hyperlinked unit codes of their choices.

Please note: Students must check to see when and where a unit is offered before enrolling. Please check the Handbook for term offerings and pre-requisite requirements as they may change from year to year http://handbook.cqu.edu.au.

Credit Transfer

Students will be assessed for credit transfer on a case-by-case basis and will be required to nominate the CQU units they wish to be considered for exemption from. Credit transfer will only be granted where a student is able to demonstrate that tertiary studies, equivalent in content and depth to the CQUniversity program, have been successfully completed. Students should examine the unit synopses in this handbook to determine the units for which they may be eligible to claim exemption.

Students may only gain credit transfer for up to 67% of the overall program.

Please note that study undertaken more than 10 years ago is not normally considered unless the applicant can supply certified documents showing that they have been continually using the required skills in the work force. Only TAFE diploma level or above is recognised for credit at tertiary level.

Refer to the Credit Transfer website at https://www.cqu.edu.au/courses-and-programs/credit-transfer-and-rpl/credit-transfers for further details on the guidelines and application process.

Exit Awards

Students can ask to be awarded the Diploma of Professional Communication as an exit award after successfully completing eight (8) units (48 credit points), including at least six (6) units from the core structure and may include up to two (2) specialisation units. For further information or to request the exit award please contact the Course Advice Team by email at spc@cqu.edu.au or online at http://programadvice.cqu.edu.au.

Computing Requirements

Students who enrol in this course require access to a computer with an internet connection. Hardware and software requirements vary for individual units within the course. On-campus students may use the computer hardware, software and production equipment that is available at their local campus.