The Graduate Diploma of Marketing provides you with the skills and knowledge needed to pursue a successful career as a manager in the field of marketing. Career opportunities are abundant within marketing organisations around the world, and this course is specifically designed to suit individuals who are planning to work, or are already working, within marketing departments. Specific competencies developed in this course include service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. Completion of the Graduate Diploma of Marketing takes one year of full time study, and will help you to build industry-relevant skills, and advance your career within marketing. This Graduate Diploma also serves as a pathway into the Master of Business Management.
This degree is suitable for students either currently, or hoping to be, working in the area of marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area, and will give you the confidence to work effectively in a management capacity within an international organisation. Particular areas of focus within this course include service industry marketing, the science of consumer behaviour, global marketing, marketing metrics, and strategic marketing.
|Duration||1 years full-time or 2 years part-time|
|Credit Points that Must be Earned||48|
|Number of Units Required||CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).|
|Expected Hours of Study||One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.|
|Course Type||Postgraduate Award|
|Qualification (post nominal)||GradDipMrkt|
|AQF Level||Level 8: Graduate Diploma|
Indicative Year - 2023
Indicative Year - 2022
To be eligible for entry into this course, applicants must hold:
English Language Proficiency Requirements
If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:
completed with Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.
If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:
English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
International Students should visit http://www.cqu.edu.au/international for further information.
Each student will be assessed individually.
No specific security requirements exist for this course.
No specific health requirements exist for this course.
No specific recommended study beyond the entry requirements is required.
|Interim Awards||CH76 - Graduate Certificate in Management|
|Exit Awards||CH76 - Graduate Certificate in Management|
No Residential School for this course.
|Year||Number of Students|
|Course Learning Outcomes|
|Australian Qualifications Framework Descriptors||1||2||3||4|
|1. KNOWLEDGE Have advanced knowledge within a systematic and coherent body of knowledge that may include the acquisition and application of knowledge and skills in a new or existing discipline or professional area|
|2. SKILLS Have cognitive skills to review, analyse, consolidate and synthesise knowledge and identify and provide solutions to complex problems|
|3. SKILLS Have cognitive skills to think critically and to generate and evaluate complex ideas|
|4. SKILLS Have specialised technical and creative skills in a field of highly skilled and/or professional practice|
|5. SKILLS Have communication skills to demonstrate an understanding of theoretical concept|
|6. SKILLS Have communication skills to transfer complex knowledge and ideas to a variety of audiences|
|7. APPLICATION OF KNOWLEDGE & SKILLS Be able to make high level, independent judgements in a range of technical or management functions in varied specialised contexts|
|8. APPLICATION OF KNOWLEDGE & SKILLS Be able to initiate, plan, implement and evaluate broad functions within varied specialised technical and/or creative contexts|
|9. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for personal outputs and all aspects of the work or function of others within broad parameters|
|Number of units: 8||Total credit points: 48|
|Students must complete the following compulsory units:|
|BUSN20017||Effective Business Communications|
|HRMT20024||Managing Human Resources|
|MGMT20144||Management and Business Context|
|MRKT20052||Marketing Management and Digital Communications|
|MRKT20054||Service Industry Marketing In the Digital World|
|MRKT20055||Science of Consumer Behaviour|
|MRKT20056||Digital Marketing and Machine Learning|
|MRKT20057||Global Marketing in the Digital Era|
As a student, it is necessary to have access to a computer or equivalent device in order to complete your coursework. You should have a good understanding of technology and the ability to navigate the online environment, which may involve completing online assessments, participating in online forums, and responding to emails. There may be instances where you need to use a computer or equivalent device for in-class tasks or assessments. It is important that you have dependable access to the internet and a computer or equivalent device capable of video conferencing for online classes. Make sure to review your unit profiles to learn about any specific technology requirements for your coursework.