CM34 - Graduate Diploma of Marketing

Overview

Course Overview

The Graduate Diploma of Marketing provides you with the skills and knowledge needed to pursue a successful career as a manager in the field of marketing. Career opportunities are abundant within marketing organisations around the world, and this course is specifically designed to suit individuals who are planning to work, or are already working, within marketing departments. Specific competencies developed in this course include service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. Completion of the Graduate Diploma of Marketing takes one year of full time study, and will help you to build industry-relevant skills, and advance your career within marketing. This Graduate Diploma also serves as a pathway into the Master of Business Management.

Career Information

This degree is suitable for students either currently, or hoping to be, working in the area of marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area, and will give you the confidence to work effectively in a management capacity within an international organisation. Particular areas of focus within this course include service industry marketing, the science of consumer behaviour, global marketing, marketing metrics, and strategic marketing.

Course Details
Duration 1 years full-time or 2 years part-time
Credit Points that Must be Earned 48
Number of Units Required CQUniversity uses the concept of credits to express the amount of study required for a particular course and individual units. The number of units varies between courses. Units in postgraduate courses normally consist of 6 points of credit or multiples thereof (e.g. 12, 18, 24).
Expected Hours of Study One point of credit is equivalent to an expectation of approximately two hours of student work per week in a term.
Course Type Postgraduate Award
Qualification (post nominal) GradDipMrkt
AQF Level Level 8: Graduate Diploma
Course Fees
Indicative Year - 2025
  • Domestic Full Fee Paying – Indicative First Year Fee - $31,980
Indicative Year - 2024
  • Domestic Full Fee Paying – Indicative First Year Fee - $25,974
  • International Indicative First Term Fee - $17,160
  • International Indicative First Year Fee - $34,200
Indicative Year - 2023
  • Domestic Full Fee Paying – Indicative First Year Fee - $25,050
Indicative Year - 2022
  • Domestic Full Fee Paying – Indicative First Year Fee - $23,775

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes
Where and when can I start?
Units offered internally at the below campuses may be delivered using a combination of face-to-face and video conferencing style teaching.
Units offered via MIX mode are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools, placements and/or work integrated learning. See Course Features tab for further information. Online units are delivered using online resources only.
Please Click Here for more information.
The following tables list the courses availabilities by location and term. Directing your pointer over your preferred location will provide further information if this course is not available for the full duration. Please be sure to also check individual unit availability by location and term prior to enrolling.

Domestic Availability

Term 2 - 2026

Online

Term 1 - 2026

Online

Term 2 - 2025

Online

Term 1 - 2025

Online

Term 2 - 2024

Online

Term 1 - 2024

Online

Term 2 - 2023

Online

Term 1 - 2023

Online

Term 2 - 2022

Online

Term 1 - 2022

Online
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International Availability

Term 2 - 2026

Sorry, no international availabilities found.

Term 1 - 2026

Sorry, no international availabilities found.

Term 2 - 2025

Sorry, no international availabilities found.

Term 1 - 2025

Sorry, no international availabilities found.

Term 2 - 2024

Sorry, no international availabilities found.

Term 1 - 2024

Sorry, no international availabilities found.

Term 2 - 2023

Sorry, no international availabilities found.

Term 1 - 2023

Sorry, no international availabilities found.

Term 2 - 2022

Sorry, no international availabilities found.

Term 1 - 2022

Sorry, no international availabilities found.
Show All
For any problems regarding admissions availability for the selected course please contact 13 CQUni (13 27 86) or send us an email at http://contactus.cqu.edu.au/
Entry Requirements - What do I need to start?
Academic Requirements

To be eligible for entry into this course, applicants must hold:

  • A completed Australian Qualifications Framework (AQF) equivalent Bachelor degree, or higher equivalent qualification.

English Language Proficiency Requirements

If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:

  • A secondary qualification (Year 11 and 12, or equivalent), or
  • An Australian Qualifications Framework (AQF) diploma level qualification, or
  • Bachelor level qualification study for a period of at least 2 years full time with a minimum overall GPA 4.0

completed with Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.

If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:

  • An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 with a minimum 5.5 in each subset; or
  • Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
  • Pearson Test of English Academic (PTE Academic)  - Requires an overall score of 54 with no sub-score less than 46; or
  • An Occupational English Test with Grades A or B only in each of the four components.

English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.

International Students should visit http://www.cqu.edu.au/international for further information.

Each student will be assessed individually.

Assumed Knowledge

No specific recommended study beyond the entry requirements is required.

Security Requirements

No specific security requirements exist for this course.

Health Requirements

No specific health requirements exist for this course.

Course Features

Awards and Accreditation

Interim Awards CH76 - Graduate Certificate in Management
Exit Awards CH76 - Graduate Certificate in Management
Accreditation
  • Not applicable

Residential School Requirements

No Residential School for this course.

Practicum/Work Placement

Not applicable

Previous and Current Enrolments

Year Number of Students
2024 1
Inherent Requirements
There are currently no inherent requirements associated with this course.
Core Learning Outcomes
  • 1. Evaluate relevant concepts, theories, contemporary trends and developments in marketing
  • 2. Analyse, synthesise, and apply relevant theories to resolve problems and challenges relevant to marketing in global organisations
  • 3. Critically research existing literature and articulate the implications of findings for the theory and practice of marketing in multinational corporations and issues with the contemporary practice of digital marketing in the service industry
  • 4. Demonstrate effective communication skills in the context of marketing within global organisations.
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4
1. KNOWLEDGE Have advanced knowledge within a systematic and coherent body of knowledge that may include the acquisition and application of knowledge and skills in a new or existing discipline or professional area
2. SKILLS Have cognitive skills to review, analyse, consolidate and synthesise knowledge and identify and provide solutions to complex problems
3. SKILLS Have cognitive skills to think critically and to generate and evaluate complex ideas
4. SKILLS Have specialised technical and creative skills in a field of highly skilled and/or professional practice
5. SKILLS Have communication skills to demonstrate an understanding of theoretical concept
6. SKILLS Have communication skills to transfer complex knowledge and ideas to a variety of audiences
7. APPLICATION OF KNOWLEDGE & SKILLS Be able to make high level, independent judgements in a range of technical or management functions in varied specialised contexts
8. APPLICATION OF KNOWLEDGE & SKILLS Be able to initiate, plan, implement and evaluate broad functions within varied specialised technical and/or creative contexts
9. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for personal outputs and all aspects of the work or function of others within broad parameters
More Details

Computing Requirements

As a student, it is necessary to have access to a computer or equivalent device in order to complete your coursework. You should have a good understanding of technology and the ability to navigate the online environment, which may involve completing online assessments, participating in online forums, and responding to emails. There may be instances where you need to use a computer or equivalent device for in-class tasks or assessments. It is important that you have dependable access to the internet and a computer or equivalent device capable of video conferencing for online classes. Make sure to review your unit profiles to learn about any specific technology requirements for your coursework.