COMM12033 - Speech and Script

General Information

Unit Synopsis

Speech writing and writing for the ear are critical skills in the professional writer's toolkit. This unit considers aspects of speech as it is applied in corporate and media settings. Topics covered include historical and rhetorical perspectives on speech, speech as ‘institutional talk’, broadcast talk, corporate speech, and writing for speech, including script-writing. You will complete theory-based practical assessment and speech-writing tasks as part of this unit.

Details

Level Undergraduate
Unit Level 2
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: Minimum of 36 Units of Credit

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2021

Term 1 - 2021 Profile
Online
Rockhampton
Term 1 - 2022 Profile
Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Self assessment 10%
2. Portfolio 45%
3. Practical and Written Assessment 45%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2021 : The overall satisfaction for students in the last offering of this course was 4.5 (on a 5 point Likert scale), based on a 36.36% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student Unit Evaluations T1 2020 and Teaching Staff Review
Feedback
The unit content would benefit from being updated, including more recent case studies, readings and addressing broken web links
Recommendation
Significantly review and update unit content material.
Action Taken
Unit content material was significantly reviewed and updated, particularly with regards to updating case studies, readings and unit links.
Source: Student Unit Evaluations T1 2020
Feedback
Students noted they particularly enjoyed the practical focus of activities
Recommendation
Retain the practical activities with clear links to future career opportunities
Action Taken
Practical activities were retained with a clear focus on future career opportunities.
Source: Student satisfaction survey
Feedback
Students said assessments which allow the application of theory into practice are engaging, fun and beneficial to learning
Recommendation
Retain assessment activities which have a strong focus on practical application of knowledge and skills
Action Taken
Nil.
Source: Student satisfaction survey
Feedback
Students said they feel more video content would enhance understanding of unit concepts and sense of connection with teaching staff
Recommendation
Create and incorporate more video content into the learning materials
Action Taken
Nil.
Source: Teaching staff
Feedback
Shift from using blog platforms to complete assessment to new technologies like Portfolium were beneficial to student engagement and learning
Recommendation
Permanently replace the blog platform with new technologies like Portfolium for assessment activities
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Reflect on the manner and use of speech and verbal communication in the modern media environment
  2. Discuss effective speech making from a range of historical and cultural perspectives
  3. Explain social practices behind institutional talk
  4. Demonstrate differences in writing styles between genres of speech
  5. Write and deliver speech effectively over a range of genres.

N/A

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Self assessment
2 - Portfolio
3 - Practical and Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
3 - Critical Thinking
4 - Information Literacy
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Self assessment
2 - Portfolio
3 - Practical and Written Assessment