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COMM28001 - Internal Communication Practice

General Information

Unit Synopsis

Employees are at the heart of any organisation, so when they become disgruntled, they pose the risk of disrupting business as usual. Internal communication is a specialised function that is undertaken by strategic communicators as part of their reputation and relationship management role. In this unit, you will learn how to monitor, identify and address emerging issues affecting staff morale, engagement and participation in organisational activities, auditing the communication practices of an organisation so that you can design solutions for enhancing employee satisfaction. Professional communicators are often organisational counsellors who have the trust of both staff and senior managers, which is earned through authentic and transparent communication with both stakeholders. To prepare you for this role, this unit will develop your skills in persuasive communication, strategic and active listening, negotiation and consultation. The unit will also provide applied knowledge of internal communication research, communication audits and the design and evaluation of communication interventions. On completion of this unit, you will understand the different contexts in which internal communication is practiced and have the fundamental skills and knowledge required to develop an industry-standard internal communication strategy.

Details

Level Postgraduate
Unit Level 8
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Students need to have completed 36 credit points within the Public Relations major or the Strategic Communications major prior to enrolling in this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

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Residential School No Residential School

Unit Availabilities from Term 2 - 2025

Term 2 - 2025 Profile
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

This information will not be available until 8 weeks before term.
To see assessment details from an earlier availability, please search via a previous term.

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University's Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

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Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Informal Student Feedback
Feedback
Students commented favourably on the real-world issues and case studies covered in the unit content.
Recommendation
Maintain the real-world issues and case studies covered in the unit content.
Action Taken
Real-world issues and case studies were maintained in the unit content.
Source: Teaching Staff Evaluation
Feedback
The unit content would benefit from being more clearly connected with media and communication theories relating to studies of popular culture.
Recommendation
Embed more opportunities for students to engage with theory throughout the unit.
Action Taken
More opportunities for students to engage with theory throughout the unit are being considered.
Source: Student Satisfaction Survey
Feedback
Students found teaching staff to be approachable and willing to help.
Recommendation
Continue to provide an excellent level of support to students.
Action Taken
Teaching staff continued to provide an excellent level of support to students.
Source: Teaching Staff Evaluation
Feedback
There is an opportunity to revise learning content to engage with a more diverse, multi-disciplinary learner cohort
Recommendation
Revise learning content to engage with a more diverse, multi-disciplinary learner cohort
Action Taken
In Progress
Unit learning Outcomes
This information will not be available until 8 weeks before term.
To see Learning Outcomes from an earlier availability, please search via a previous term.