Organisations are increasingly using marketing research, insights and analytics to inform marketing decision-making. Data from marketing research is also used to forecast new trends and future implications. This unit equips you with skills to systematically conduct marketing research and you will examine how to design research, gather, analyse and present data for effective decision-making. You will also learn how to apply new tools and techniques for questionnaire design and data analysis. Contemporary digital marketing analytics techniques will be examined and evaluated.
|Student Contribution Band||3|
|Fraction of Full-Time Student Load||0.125|
|Pre-requisites or Co-requisites||
Prerequisites: MRKT 11029 Fundamentals of Marketing; MRKT19031 Consumer Behaviour; plus 24 credit points.
Bachelor of Hospitality Management students will need to enrol into MRKT19031 Consumer Behaviour as a co-requisite if they have not completed this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
|Class Timetable||View Unit Timetable|
|Residential School||No Residential School|
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
|2. Written Assessment||40%|
|3. Written Assessment||40%|
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
No previous feedback available
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
On successful completion of this unit, you will be able to:
|Assessment Tasks||Learning Outcomes|
|1 - Presentation||•|
|2 - Written Assessment||•|
|3 - Written Assessment||•||•||•||•|
|Graduate Attributes||Learning Outcomes|
|1 - Communication||•||•||•||•||•|
|2 - Problem Solving||•||•||•||•||•|
|3 - Critical Thinking||•||•||•||•|
|6 - Information Technology Competence||•||•||•|
|Assessment Tasks||Graduate Attributes|
|1 - Presentation||•||•||•|
|2 - Written Assessment||•||•||•|
|3 - Written Assessment||•||•||•||•|