This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
There are no specific entry requirements.
Course Type | Short Course (Professional Development) |
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How to Apply |
For direct access to this micro-credential, visit our Learning Management Site: Be Different. Simply set up an account on the site to pay and access the micro-credential you wish to study. |
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Domestic Students Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students CRICOS Codes |
Not Applicable |
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Study Mode Definitions
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
2 hours
Assessment
Online Quiz