Previous Version Version Effective: 23rd of February, 2022
Version Effective: 23rd of February, 2022

PDC100918 - Segmentation, Targeting and Positioning (STP) as a model/process for Small Business

Course Details

Course Summary

This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. You will learn how to strategically apply the three step model in the small business context.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.


Entry Requirements

There are no specific entry requirements. 


Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to this micro-credential, visit our Learning Management Site: Be Different.

Simply set up an account on the site to pay and access the micro-credential you wish to study. 

Study Area
  • Business, Accounting and Law
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion. 

Course Structures

Study Mode Definitions

  • Mixed Mode courses are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools and/or workshops.
  • Online courses are delivered using online resources only.
  • On-campus courses are delivered using a combination of face-to-face and video conferencing style teaching at CQUniversity campuses.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details , including the different study modes offered for each structure.

Standard Micro-credential Structure

2 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Define the three steps in the STP model
  2. Analyse the use of STP to inform a strategic marketing plan for small business
  3. Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).

Assessment

Online Quiz

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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