Previous Version Version Effective: 1st of July, 2021
Version Effective: 1st of July, 2021

PDC73077 - Online Marketing Strategies in Business

Course Details

Course Summary

Digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing. In some ways, strategic marketing has responded to these changes by shifting its focus to online media platforms. Such online marketing strategies are represented by the online proliferation of pop-up pages, paid listings, YouTube advertisements and auto-play videos. This online micro-credential will explore and assess some of these online marketing strategies. The micro-credential will evaluate their effectiveness and the level of antagonism they elicit in online media users. An exploration of new marketing strategies for online platforms that reflects the post-marketing world of the twenty-first century will be described. Marketing in an online, post-marketing world entails a new form of communication that veers away from traditional advertising techniques that are directed at passive consumers. Instead, savvy marketing strategies must focus on creating a conversation with their customers, engaging their customers as interlocutors of consumption, that acknowledges and promotes a back-and-forth mode of communication.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

The fee for this short course will be $450.

Entry Requirements

There are no specific entry requirements to enrol in this micro-credential , however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • Domestic
  • International
Fees
Full Fee $450
Application Mode
  • Other
How to Apply

For direct access to the micro-credential, visit our Learning Management Site: Be Different

Simply set up an account on the site to pay and access the micro-credential you wish to study.

Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Business Services
  • General Education and Training

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential , students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Mixed Mode courses are delivered online and require compulsory attendance of site-specific learning activities such as on-campus residential schools and/or workshops.
  • Online courses are delivered using online resources only.
  • On-campus courses are delivered using a combination of face-to-face and video conferencing style teaching at CQUniversity campuses.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details , including the different study modes offered for each structure.

Standard Micro-credential Structure

50 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Identify how digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing
  2. Describe the role of consumers in online strategic marketing through social media platforms
  3. Outline the key elements of contemporary marketing strategies which engage the consumer as a tactic to influence their purchasing behaviour.

Assessment

Online Quiz

Where and when can I start?
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More Details
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