Digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing. In some ways, strategic marketing has responded to these changes by shifting its focus to online media platforms. Such online marketing strategies are represented by the online proliferation of pop-up pages, paid listings, YouTube advertisements and auto-play videos. This online micro-credential will explore and assess some of these online marketing strategies. The micro-credential will evaluate their effectiveness and the level of antagonism they elicit in online media users. An exploration of new marketing strategies for online platforms that reflects the post-marketing world of the twenty-first century will be described. Marketing in an online, post-marketing world entails a new form of communication that veers away from traditional advertising techniques that are directed at passive consumers. Instead, savvy marketing strategies must focus on creating a conversation with their customers, engaging their customers as interlocutors of consumption, that acknowledges and promotes a back-and-forth mode of communication.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Our micro-credentials are aligned to the United Nations Sustainable Development Goals.
There are no specific entry requirements to enrol in this micro-credential , however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
|Course Type||Short Course (Professional Development)|
|How to Apply||
Tertiary Admission Centre Codes (TAC) Codes
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential , students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Study Mode Definitions
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
50 hours online self-paced learning.
Students can access the micro-credential for one year from enrolment.
Digital Badge via Credly
Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.