Course History

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Version Effective: 15th of February, 2022

PDC84645 - Marketing Plan Essentials for Small Business Entrepreneurs

Course Details

Course Summary

This micro-credential will introduce the market plan as a roadmap for small business to move into the growth stage of the business life cycle. An overview of market research and its value to making informed decisions will be presented.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

 

 


Entry Requirements

There are no specific entry requirements for students enrolling in this micro-credential.


Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Full Fee $45
Application Mode
  • Other
How to Apply

For direct access to the micro-credential, visit our Learning Management Site Be Different. 

Simply set up an account on the site to access the micro-credential you wish to study.

Study Area
  • Business, Accounting and Law
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

 

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

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Course Learning Outcomes
  1. Determine the marketing mix with a focus on the 4Ps
  2. Construct a customer persona to determine appropriate mix for business expansion
  3. Explore the use of market research to inform marketing decisions.

Assessment

Online Quiz

Where and when can I start?
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