Course History

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Version Effective: 1st of March, 2021 Next Version
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PDC84646 - STP (Segmentation, Targeting and Positioning) model/process for Small Business

Course Details

Course Summary

This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

This course is only available to eligible participants as part of the Department of Employment, Small Business and Training Stream 1 Micro-Credentialing Pilots Project.

Entry Requirements

Eligible participants must be:

  • A CCIQ Member OR a Local Chamber of Commerce Member OR a CQUniversity Student OR a CQUniversity Alumnus
  • 15 years of age or older
  • Permanently reside in QLD
  • Be an Australian or NZ citizen or hold a valid visa
  • NOT BE a secondary school student, CCIQ/CQUniversity Employee or Government employee including government departments, agencies and local councils.


Course Details

Course Type Short Course (Professional Development)
Student Availability
  • Domestic
Fees
Application Mode
  • Direct To University
How to Apply

For CCIQ Member applicants:

  1. Set up an account via our Learning Management Site: Be Different
  2. Access the course using the enrolment key provided on acceptance of your application.


Study Area
  • Business, Accounting and Law
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

CCIQ Participants: The Entrepreneurship for Small Business Suite is designed to give CCIQ members who are small business owners or decision-makers support and increased confidence in a fluid environment. For some participants this content will be the refresher they need to help them adapt their business, for others this content will be new knowledge to help them optimise their business operations. Content is designed for practical application, allowing participants to immediately visualise how they will apply their new knowledge directly to their business.

CQU Students and Alumni: These participants may not be business owners yet, but intend to be in the future. This suite of micro-credentials provides a strong foundation for these participants, allowing them to continue the planning process and work toward their business aspirations with increased confidence.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

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Course Learning Outcomes

1. Define the three steps in the STP model

2. Analyse the use of STP to inform a strategic marketing plan for small business

3. Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).

Assessment

Reflective Activities

Case Study

Online Quiz

Where and when can I start?
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