This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
There are no specific entry requirements for students enrolling in this micro-credential.
Course Type | Short Course (Professional Development) |
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How to Apply |
For direct access to the micro-credential, visit our Learning Management Site Be Different. Simply set up an account on the site to access the micro-credential you wish to study. |
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Skill Area |
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Domestic Students Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students CRICOS Codes |
Not Applicable |
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.
Study Mode Definitions
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
2 hours
Assessment
Online Quiz