This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
Our micro-credentials are aligned to the United Nations Sustainable Development Goals.
There are no specific entry requirements for students enrolling in this micro-credential.
Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
|Course Type||Short Course (Professional Development)|
|How to Apply||
Tertiary Admission Centre Codes (TAC) Codes
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.
Study Mode Definitions
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
2 hours online self-paced learning.
Students can access the micro-credential for one year from enrolment.
Digital Badge via Credly
Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.