Course History

Please note that the information shown below is for an obsolete version of the course. Please select the 'Next Version' button to view more relevant data

Version Effective: 2nd of August, 2021 Next Version
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Version Effective: 2nd of August, 2021

PDC92532 - Social Media for Small Business

Course Details

Course Summary

This micro-credential will provide tools and skills for those in small business as either an owner, sole trader or who work in administrative roles managing social media. The micro-credential content will help employees expand and further their knowledge in creating, managing and understanding their businesses’ social media account and how to reach their intended audience. In addition to being offered as a stand alone micro-credential, this will also form part of the Essential Toolkit for Small Business (set of 12 micro-credentials). 

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Entry Requirements

There are no specific entry requirements to enrol in this micro-credential. It is relevant for anyone wishing to develop or update their social media skills.

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply
For direct access to the micro-credential, visit our Learning Management Site: Be Different
 
Simply set up an account on the site to pay and access the micro-credential you wish to study.
Study Area
  • Business, Accounting and Law
  • Creative, Performing and Visual Arts
  • Education and Humanities
  • Engineering and Built Environment
  • Health
  • Hospitality and Beauty
  • Information Technology and Digital Media
  • Mining and Energy
  • Psychology, Social Work and Community Services
  • Science and Environment
  • Transport and Safety Sciences
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Aeroskills
  • Animal Care/Veterinary Nursing
  • Arts and Entertainment
  • Automotive
  • Automotive Engineering and Technology
  • Banking and Finance
  • Barista
  • Bar tending
  • Beauty
  • Boating
  • Building and Construction
  • Business Services
  • Caravaning
  • Child Care
  • Community Services
  • Cookery
  • Drilling
  • Education Support
  • Engineering
  • Fishing
  • Fitness Sport and Recreation
  • Floristry
  • Food Processing
  • Forest Industries
  • Furnishing
  • General Education and Training
  • Health
  • Horticulture
  • Hospitality
  • Hygiene
  • Information Technology
  • Justice and Law Enforcement
  • Laboratory Technology
  • Licenses
  • Marine
  • Mining
  • Natural Therapy
  • Painting and Drawing
  • Personal Services
  • Printing and Graphics
  • Process/Manufact Food
  • Property
  • Public Sector
  • Religion
  • Rural Industries
  • Safety
  • Sculpting
  • Telecommunications and Postal Services
  • Textiles, Clothing and Footwear
  • Tourism
  • Transport and Warehousing
  • Utilities
  • Wholesale and Retail
  • Youth Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

This micro-credential provides professional upskilling for Business owners, or those wishing to develop their business skills.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Micro-credential Structure

2 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Outline the role and impact of social media as a marketing tool in small business
  2. Identify your audience and how to reach them effectively using a social media plan
  3. Identify the essential social media elements to enhance your business profile.

Assessment

Online Quiz

Where and when can I start?
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There are currently no intakes for this course.
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