Previous Version Version Effective: 18th of August, 2022
Version Effective: 18th of August, 2022

PDC92532 - Introduction to Social Media for Small Business

Course Details

Course Summary

This micro-credential will provide an introductory level of knowledge on the tools and skills in managing social media for small businesses. Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This micro-credential is relevant for a small business owner, sole trader or those who work in administrative roles managing social media. 

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?


Entry Requirements

There are no specific entry requirements to enrol in this micro-credential. It is relevant for anyone wishing to develop or update their social media skills.


Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Full Fee $45
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction.
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Business, Accounting and Law
  • Creative, Performing and Visual Arts
  • Education and Humanities
  • Engineering and Built Environment
  • Health
  • Hospitality and Beauty
  • Information Technology and Digital Media
  • Mining and Energy
  • Psychology, Social Work and Community Services
  • Science and Environment
  • Transport and Safety Sciences
  • Work and Study Preparation
Skill Area
  • Accountancy
  • Aeroskills
  • Animal Care/Veterinary Nursing
  • Arts and Entertainment
  • Automotive
  • Automotive Engineering and Technology
  • Banking and Finance
  • Barista
  • Bar tending
  • Beauty
  • Boating
  • Building and Construction
  • Business Services
  • Caravaning
  • Child Care
  • Community Services
  • Cookery
  • Drilling
  • Education Support
  • Engineering
  • Fishing
  • Fitness Sport and Recreation
  • Floristry
  • Food Processing
  • Forest Industries
  • Furnishing
  • General Education and Training
  • Health
  • Horticulture
  • Hospitality
  • Hygiene
  • Information Technology
  • Justice and Law Enforcement
  • Laboratory Technology
  • Licenses
  • Marine
  • Mining
  • Natural Therapy
  • Painting and Drawing
  • Personal Services
  • Printing and Graphics
  • Process/Manufact Food
  • Property
  • Public Sector
  • Religion
  • Rural Industries
  • Safety
  • Sculpting
  • Telecommunications and Postal Services
  • Textiles, Clothing and Footwear
  • Tourism
  • Transport and Warehousing
  • Utilities
  • Wholesale and Retail
  • Youth Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students
CRICOS Codes
Not Applicable

Student Outcomes, Career Opportunities and Occupations

This micro-credential provides professional upskilling for business owners, or those wishing to develop their business skills.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Micro-credential

2 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Outline the role and impact of social media as a marketing tool in small business
  2. Identify the benefits of a social media strategy and how to implement it successfully
  3. Identify risks in using social media for small business and how to mitigate these risks. 

Assessment

Online Quiz

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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