MRKT19037 - International Marketing

General Information

Unit Synopsis

Businesses and organisations cannot thrive in the global marketplace without the knowledge and expertise of international marketing. This unit explores the processes of designing and implementing systematic marketing programs across national boundaries. You will develop critical understandings on how marketing principles can be effectively applied to varying international markets and adapted under changing marketing environments. Furthermore, this unit also provides important insights on market evaluation, market entry, strategy formulation, and emerging trends in international marketing.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band 3
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Prerequisite: MRKT11029 Marketing Fundamentals or MRKT11028 Digital Marketing plus 24 credit points.

 

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2020

Term 3 - 2020 Profile
Brisbane
Melbourne
Online
Term 2 - 2021 Profile
Brisbane
Melbourne
Online
Sydney
Term 3 - 2021 Profile
Brisbane
Melbourne
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Presentation 20%
2. Written Assessment 40%
3. Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University’s Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2019 : The overall satisfaction for students in the last offering of this course was 4.4 (on a 5 point Likert scale), based on a 52.94% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student feedback.
Feedback
Students appreciated the use of various video examples in the delivery of unit contents.
Recommendation
The teaching staff in the future offerings of this unit should be encouraged to keep providing students with relevant video examples or cases that facilitate their learning and enhance their understanding.
Action Taken
Relevant video examples and cases were used to facilitate students' learning and enhance their understanding.
Source: Staff self-reflection.
Feedback
Even though this unit had an excellent success rate among its students, the teaching staff would have liked to see higher percentage of its students be able to achieve the best possible grades.
Recommendation
The teaching staff should be encouraged to motivate future students of this unit to strive for the best possible results.
Action Taken
The unit coordinator was in regular contact with the teaching team and gathered feedback. Students were contacted via personalised emails and SMSs to inform them about the weekly unit contents, resources, assessment deadlines etc.
Source: Have Your Say survey
Feedback
One of the feedback items stated that quiz test's wrong answers feedback is to be given.
Recommendation
After the deadline of the quiz test, the Unit Coordinator should organise a Zoom session with the students to discuss why a particular answer is right or wrong in the quiz test.
Action Taken
Nil.
Source: Have Your Say survey and UC's reflection
Feedback
Update the unit offer plan, assessment design, mark allocation and succession of assessment items.
Recommendation
It is suggested that a unit change proposal needs to be initiated.
Action Taken
Nil.
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Discuss the key concepts of international marketing, and their importance to businesses and the world economy
  2. Analyse environmental factors in an international marketing context
  3. Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
  4. Formulate effective marketing strategies for operations in international markets
  5. Identify the new trends in international marketing from an Australian and global perspective.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Presentation
2 - Written Assessment
3 - Written Assessment
Alignment of Graduate Attributes to Learning Outcomes
Introductory Level
Intermediate Level
Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
Alignment of Assessment Tasks to Graduate Attributes
Introductory Level
Intermediate Level
Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Presentation
2 - Written Assessment
3 - Written Assessment